Amazon is reportedly developing a revolutionary smartphone that places Alexa at its core, according to sources familiar with the matter. The tech giant's Devices and Services division is working on this AI-powered device, which represents Amazon's most ambitious attempt to challenge the smartphone market dominance of Apple and Android.

The new smartphone will feature advanced personalized capabilities designed to create a seamless user experience with Amazon's ecosystem of services. Industry analysts suggest this device could transform how users interact with their phones by prioritizing voice commands over traditional touchscreen inputs. The focus appears to be on creating a more intuitive interface for accessing Amazon Shopping, Prime Video, and Prime Music, potentially redefining the role of virtual assistants in mobile devices.